The Go-To- Market Manager ensures cross functional alignment of goals and execution, aligns the back-end teams supporting with the front-sales &marketing teams, provides business critical insights using analytics and helps teams drive strategics forward.

The Go-To-Market Manager also works and collaborate very closely across functions (Product, Marketing, Sales, Supply Chain, Planning, Finance) to provide strategies and analytical insights that enable the commercialization of new and existing features, influences product prioritization, and support the Sales Department to deliver our product go to market goals

Creating and deploying a GoTo Market framework that provides a commercial blueprint for Anker’s charging Business group.

Create channel traction, through the development of a channel/distribution strategy and customer awareness by having end to end accountability of their commercial delivery into market.

Work with regional sales team on top accounts and large deals, provide support to sales team Monitor and report on market and competitive developments

Ensure the product portfolio remains competitive in the market Conduct product training to internal and external teams


At least 5 years working experience in oversea sales of consumer electronics products. Experienced of go to market process.

Working experience in international brands/ manufactures or related partner companies is preferred.

Skilled in communication internally and externally, powerful execution and driving force to drive cross function team achieve company goal.

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