Do you want to work with excellent financial people?
Do you want to learn more quality financial knowledge?
We are looking for a digital marketing manager experienced with the Affluent segment to develop strong and innovative digital marketing strategies, using SEM/SEO and other technique to drive traffic and generate interest in the wealth management start-up venture services and solutions. As a digital marketing manager, you will be responsible for develop, implement, track and optimize marketing campaigns across all digital channels, and jointly accountable for client acquisition, activation and retention
Brainstorm and be accountable for new and creative growth strategies to meet client acquisition, activation and retention goals
Plan and execute all digital marketing, including SEM/SEO, marketing database, social media, mobile app, display advertising campaigns etc.
Design, build and maintain a digital ecosystem targeting Affluent individuals
Plan, execute and measure experiments and conversion tests
Instrument conversion points and optimize user funnels
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI, KPIs)
Work with data analytics team to identify trends and insight; optimize spend and performance based on the insights
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Collaborate with agencies and other vendor partners
Evaluate emerging technologies; initiate adoption where appropriate
5-8 years of proven working experience in digital marketing; having worked in a pure digital business is a plus
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate the Affluent individuals.
Experience in A/B and multivariate experience as well as optimizing channels/platform and user funnels
Strong analytical skills and data-driven thinking; solid knowledge of relevant analytics tools and ad serving tools
Up-to-date with the latest trends and best practices in online marketing and measurement
Expert advice. Wealth management. Investment banking. Asset management. Retail banking in Switzerland. And all the support functions. That’s what we do. And we do it for private and institutional clients as well as corporations around the world.
We are about 60,000 employees in all major financial centers, in more than 50 countries. Do you want to be one of us?
We’re a truly global, collaborative and friendly group of people. Having a diverse, inclusive and respectful workplace is important to us. And we support your career development, internal mobility and work-life balance. If this sounds interesting, apply now.
Disclaimer / Policy Statements
UBS is an Equal Opportunity Employer. We respect and seek to empower each individual and support the diverse cultures, perspectives, skills and experiences within our workforce.
To apply for this job please visit jobs.ubs.com.